Rustler Hat Co. is a clothing store in Nashville, TN. Open: Mon–Wed 10:00 AM – 6:00 PM; Thu 10:00 AM – 7:00 PM; Fri–Sat 9:00 AM – 7:00 PM; Sun 9:00 AM – 6:00 PM. Phone: (615) 490-6977. Average rating is 4.9 stars from 1,852 reviews. Website: http://www.rustlerhatco.com/.
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Interior view of Rustler Hat Co. showcasing the reception area.
4.9 1,852 reviews Today 10:00 AM – 6:00 PM

Your Hat. Your Story. Hand-Shaped in Nashville.

Custom cowboy hats crafted one by one at Nashville's most-loved hat bar on 11th Ave South.

About Us

A busy interior of Rustler Hat Co. with customers and staff.
A busy interior of Rustler Hat Co. with customers and staff.

Some souvenirs collect dust. A hat from Rustler Hat Co. gets worn. Planted on 11th Avenue South in Nashville's booming Gulch district, Rustler has turned hat-shaping into one of the city's most talked-about experiences, earning a 4.9-star rating across nearly 1,900 reviews. That kind of score doesn't happen by accident.

Every visit starts with a conversation. Guides like Caroline walk you through brim width, crown height, band style, and felt weight until the hat forming in your hands actually feels like yours. Couples celebrating anniversaries, groups of eleven rolling in together, spouses surprising each other with custom gifts, they all leave with something that fits their head and their personality.

This is not a souvenir shop with a rack of pre-made Stetsons. It is a working hat bar where the shaping happens in front of you, where you make the calls, and where the finished product is genuinely one-of-a-kind. First-timers consistently say the same thing: they had no idea they needed this until they walked through the door.

What We Offer

The signature offering is the custom hat experience, a hands-on appointment where you choose your felt, select your shape, and watch a skilled hat artist steam and block the brim and crown to match your vision. Bands, feathers, pins, and conchos are available to finish the look exactly the way you want it.

Group appointments are a specialty here. Rustler's team is practiced at guiding large parties through the process without chaos, making it a natural fit for bachelorette parties, birthday celebrations, corporate outings, and family reunions visiting Nashville. Private and semi-private booking options are available.

Gift appointments can also be arranged in advance, perfect for anyone who wants to give something truly personal. The shop carries ready-to-wear styles as well for guests who want to walk out the door fast, but the custom experience is what keeps people coming back and sending their friends.

Gallery

Take a look at our space and what we have to offer

What Our Customers Say

Don't just take our word for it - hear from our satisfied customers

Click to Rate & Review This Business ✍️
⭐⭐⭐⭐⭐
5 months ago
"Had an AMAZING experience at Rustler! My husband set up an appointment for a custom hat as a Christmas gift and it was perfect! Caroline was wonderful at guiding me through the decision process and her work is flawless! She and all the staff were so kind and made the experience so much fun! 10/10 will go back again! *Bonus points from my husband for the complimentary beverage and having the Browns game on!"
— Meghan Frantz
⭐⭐⭐⭐⭐
6 months ago
"Hands down one of the BEST experiences we’ve had! We’re in town celebrating our 18th anniversary and had to make a stop here — so glad we did! We had the pleasure of working with two of THE BEST people: Bren and Ms. Paula! This was my first cowgirl hat, and my husband wanted something totally one-of-a-kind — and that’s exactly what we got. We’re from Texas and bleed burnt orange (Hook ’em 🤘🏽), and Ms. Paula made it happen with a Longhorn design right on top of his hat! Bren helped me create the perfect hat just for me. Both were so patient, creative, and made the whole process unforgettable. It’s truly an experience — not just a purchase. 10/10 highly recommend! Left with two amazing hats and two new besties! 🤠💓"
— Abby Duncan
⭐⭐⭐⭐⭐
5 months ago
"Took a group of 11 to Rustler today and had an amazing experience! The team working there was wonderful and handled our large group so well! This is definitely an experience you don't know you need until you do it. Very cool!"
— Mallory Sullivan
⭐⭐⭐⭐⭐
7 months ago
"The best experience!!! Carlie was absolutely amazing. I couldn’t have asked for a better hat maker. She was so patient and had such wonderful suggestions. My hat is more beautiful than I imagined. Trey was also pretty darn wonderful! He eased me into the process and I am so happy he did. The atmosphere is fun and it is hands down an unforgettable experience."
— Chasity Harris
⭐⭐⭐⭐⭐
7 months ago
"Came here with a group for a bachelorette trip and had the best time! Shout out to Axel and Gracie for being so fun and personable. I am a big fan of places that allow their employees be themselves. I felt no pressure to make quick decisions and had plenty of time to pick exactly what I wanted for my hat! I added my dog’s name ☺️ I come to Nashville pretty often and will definitely be adding Rustler to my list of recommendations for friends and family who want to visit!"
— Brittany

Frequently Asked Questions

Do I need an appointment, or can I walk in?

Walk-ins are welcome when space is available, but appointments are strongly recommended, especially for groups or custom gift experiences. Booking ahead guarantees your time slot and gives the team a chance to prepare for your visit.

How long does a custom hat appointment take?

Most custom hat sessions run between 45 minutes and an hour and a half depending on how many decisions you want to explore. Groups naturally take a bit longer, so plan accordingly and enjoy the process.

Can I buy a hat as a gift for someone who isn't present?

Yes. Rustler offers gift appointments where the recipient comes in and shapes their own hat. You can set it up in advance and pay ahead of time, making it a genuinely personal and memorable gift.

What does a custom hat typically cost?

Pricing varies based on felt quality, size, and the trimmings you choose. Check the Rustler Hat Co. website at rustlerhatco.com for current pricing, or call ahead to get a range before your visit.

Is Rustler Hat Co. good for large groups?

Absolutely. Reviewers have brought groups of 11 or more and praised the team for keeping things organized and fun. Reach out in advance to arrange group bookings so the staff can prepare the right amount of space and materials.

Where exactly is Rustler Hat Co. located in Nashville?

The shop is at 407 11th Ave S, Nashville, TN 37203, in the Gulch area just south of downtown. Street parking and nearby garages are available, and the location is walkable from many Gulch hotels and restaurants.

Do they sell ready-made hats, or is everything custom?

Both options are available. The custom shaping experience is the main draw, but Rustler also carries a selection of ready-to-wear styles for guests who want something great without the full build-your-own process.

Hours of Operation

Closed · Opens Tuesday at 10:00 AM
Monday Today 10:00 AM – 6:00 PM
Tuesday 10:00 AM – 6:00 PM
Wednesday 10:00 AM – 6:00 PM
Thursday 10:00 AM – 7:00 PM
Friday 9:00 AM – 7:00 PM
Saturday 9:00 AM – 7:00 PM
Sunday 9:00 AM – 6:00 PM

Get In Touch

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